Marketing Definition

What is definition of marketing? However, marketing isn’t simply like person who sales the product. The definition itself is change follow with dynamic trend of the market. Below are the definition of marketing according to marketing association and expert.

“Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large.” (The American Marketing Association) Read more of this post

Advertisements

Study Case Live Nation

Live nation is company that focused on concert promoter, event and party organizer. Their product or service is not only held a concert but also sell the ticket via online to the customer. They merged with ticket sales and distributor company, Ticket Master which help to operate ticket selling. Live nation also sell music and artist merchandise like T-shirt, jacket, etc. The market orientation of Live nation are

–          Partnering with artist’s agent or music manager to make artist’s contract,

–          Gives information about event to customer

–          Fulfill customer passion in entertainment needed by held a live concert or event and connect fan to their favorite artist and

Based on the product definition and market orientation, Live nation mission is: “Live Nation Entertainment is the world’s leading live entertainment and ecommerce company”, according that has state in their website http://www.livenation.com/ Read more of this post

GADGET GUIDE: Nokia C5 vs. iPhone 3GS

Why do people buy iPhone? Why do you want to buy iPhone? That is a simple question to show off or to show everybody that you’re able to own an iPhone. Well, we can answer that we want to buy iPhone because its features and design, right? WRONG! In fact, you still can get a better feature from a cheaper phone, like Nokia C5. To get it clear, let’s take a look at their comparison below.


Read more of this post

%d bloggers like this: