Study Case Live Nation

Live nation is company that focused on concert promoter, event and party organizer. Their product or service is not only held a concert but also sell the ticket via online to the customer. They merged with ticket sales and distributor company, Ticket Master which help to operate ticket selling. Live nation also sell music and artist merchandise like T-shirt, jacket, etc. The market orientation of Live nation are

–          Partnering with artist’s agent or music manager to make artist’s contract,

–          Gives information about event to customer

–          Fulfill customer passion in entertainment needed by held a live concert or event and connect fan to their favorite artist and

Based on the product definition and market orientation, Live nation mission is: “Live Nation Entertainment is the world’s leading live entertainment and ecommerce company”, according that has state in their website Read more of this post

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